“For India and other emerging countries, technological change is an opportunity to catch up or move forward,” Pichai said.
India is unlikely to match developed countries in terms of PC penetration, but with mobile adoption, more people have gained access than in previous generations, Pichai explained.
Many people skipped landlines and went straight to mobile phones. With every change in technology, there is an opportunity to raise penetration. The same applies to artificial intelligence, he said.
On Tuesday, Pichai led Google’s keynote speech in which he outlined the company’s artificial intelligence strategy for the coming year.
Analysts note that Google’s push to adopt AI stems from Google’s efforts to attract more developers to its Gemini-based AI ecosystem, which competes with Meta, Microsoft and OpenAI.
Pichai said Mint that the company attracts a huge developer base from Poland.
“India is the number one country in terms of user base for many of our products. To serve them, we are very committed to making the same AI tools available to the world. We are already seeing a lot of activity from Indian developers on our AI platforms. “I think it will be an thrilling moment and India will be well prepared when the transition to artificial intelligence happens,” he said.
Pichai’s observations are spot on. For example, YouTube’s largest user base is in India, where there are an estimated 480 million monthly dynamic users.
However, it also places increasing responsibilities on Google, particularly when it comes to bogus news and disinformation on platforms like YouTube.
Addressing this issue, Pichai emphasized that Google’s top priority is election integrity.
“Our work is particularly applicable to products such as search and YouTube, and implementing artificial intelligence is one of the reasons we are working on products such as SynthID and AI-powered Red Teaming to get ahead of these problems,” Pichai emphasized.
“We undertake a lot of research through initiatives like Project Jigsaw. For the first time, we understand and describe patterns in the world. We also share information with relevant governments where appropriate.”
India’s seven-season general elections, which began on April 19, have already seen a number of deepfake incidents. In April, Home Minister Amit Shah and actors Aamir Khan and Ranveer Singh filed reports about deepfakes falsely portraying them as supporting political agendas.
On May 6, the Election Commission of India issued a notice to all political parties, highlighting clauses in the Indian Penal Code applicable to the spread of deepfakes and requiring the removal of such content within three hours of notification.
Google promotes its SynthID tool for watermarking content to prevent AI-based manipulation and is part of the US Coalition for Content Origination and Authenticity (C2PA), which aims to develop tools to identify AI content on platforms such as Instagram Meta and YouTube Google .
Despite the challenges, Pichai remains hopeful.
“Given the pace of technology advancement, we were all concerned about deepfakes. For now, we’re lucky that, at least this year, we as a society can still easily judge what’s true and what’s not. Given all the work we’re doing, I’m cautiously hopeful that we’ll be able to do our part and handle it all well. The stakes will be higher this year, but for now I’m cautiously hopeful about where we are,” he said.
– Pichai emphasized Mint the need for diverse professional involvement beyond engineers in AI solutions.
“I have always believed that as artificial intelligence advances, we need to bring more perspectives to the field. I don’t know how engineers alone would answer many of the questions – I think artificial intelligence is something we should engage sociologists, philosophers and others in the field with. If we think about responsible AI, that’s what we’ve always done,” he said.
Korak Kavukcuoglu, chief technology officer at Google’s artificial intelligence division DeepMind, added that the involvement of professionals beyond the technology is inextricably linked to the evolution of the technology itself.
“If you look at our first substantial language model publication, we did that by looking at its ethics. We cooperated there with philosophers and ethicists. “It’s quite critical for us to try to understand how AI can impact society so that we can understand what problems need to be solved and what solutions need to be put in place,” he said.
The author is in Mountain View, California to cover Google I/O 2024 at the invitation of Google.
Posted: May 16, 2024 07:53 EST