How the Jaguar lost the roar – long before it woke up, the ad exploded. Credits: Yau Ming Low, Shutterstock.
See, is it a bird? Is it an airplane? no. A confused jaguar flaps his wings.
For those lucky enough to miss the ad that lit the fuse, Jaguar recently unveiled a smooth new campaign showing off pastel-colored electric cars None actually Show something vehicle. The ad was intended to launch the brand into a future of “all-electric luxury.” Instead, I triggered a The backlash is very intense It can supply power to the entire EV lineup. Even the Nigel Farage got heavier and called it “wake nonsense.” And once the crowd nodded.
Silent Swave
The core issue wasn’t pastel. Or the fuzzy childlike slogan, “No copy.” Or even if the actual car is not available Car Advertisement. Jaguar…it was a calculated side step of the brand away from everything that made Jaguar. No speed. There are no groans. There is no British grit. Soft jazz, a gender-obscure model, and pink enough to cry Barbie.
The agency behind the ads, A rare creative studioIt has now been dropped like a designer handbag in a puddle of mud. Jaguar has returned to hunting new teams to revise the brand’s image.
Numbers don’t lie… yet
The Twist is: Jaguar Land Rover (now rebranded as “JLR”; KFC distanced himself from the word “Fried”) recorded its highest profit in over a decade. So what will give?
Well, a lot of that wind drop came from Range Rover and Defender Line – A vehicle that is sturdy yet sophisticated and highly in demand on the side. Meanwhile, Jaguar becomes an inadequate brother of a brother who is desperately trying to reinvent himself, screaming at the cash that sells boxy luxury tanks to influencers and oligarchs.
Confidence crisis
This is not just a marketing failure. It’s a case study in Corporate identity crisis. Jaguar’s movements reflect a broader trend than we saw. I’ll play Industrywide: Brands that seek to modernize by reducing their legacy rather than renewing. Somewhere along the line, “modern” became the same as “brand”, and “inclusive” became a license to strip every ounce of personality and punch.
But this is ironic. True luxury is pastel and doesn’t whisper. It makes a roaring noise from velvet. It seduces, intimidates and orders attention. That’s what Jaguar once knew. That’s why the icon was created. That’s not a typical sedan or SUV, it’s absolutely It’s not “political people will be pleased.” so what Next?
Final Thoughts: Luxury has a spine
If the JLR wants to survive electrical age, it must remember this. Identity is not a responsibility. It’s leverage.
Let the defender protect it. Let the rover rover. But they shatter the Jaguar like a jungle cat and shed tears through the city like it’s hot.
Because no one wants to promote political statements.. They are I want to drive I.
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