While overall sales numbers are a solid indicator of an automaker’s success, another metric can show how well its fresh vehicles appeal to buyers in the field. iSeeCars Lately published the list of the fastest and slowest selling fresh car companies on the market, and several brands seem to have some catching up to do.
Lincoln ranked “first” among slow-selling brands, taking an average of 82.6 days to move inventory. Infiniti wasn’t much better, scoring 79.8 days, and Buick finished third with 79 days of sales.
Worst selling fresh cars in 2024
- Lincoln: 82.6 days to sell
- Infiniti: 79.8
- Buick: 79
- Audi: 75.1
- Ram: 69.7
- Ford: 68.1
- Dodge: 67.4
- GMC: 66.6
- Acura: 65.4
- Lexus: 64.5
iSeeCars Executive analyst Karl Brauer noted that the fastest-selling brands, which include Toyota, Alfa Romeo and Cadillac, are likely to move inventory because it meets buyers’ desire for value and an attractive product. The study also noted that GMC, Ford and Ram ranking so low on the list likely indicate slowing sales of trucks, which make up a significant portion of those brands’ numbers. It is also possible that buyers will be put off by the higher prices of these brands.
The list of used cars also included the fastest-selling fresh car brands, dominated by Honda, Lexus and Toyota. Unfortunately for the Lincoln, it also made the list of used cars that sold the slowest, with Maserati as the slowest and Alfa Romeo in third place.
iSeeCars The analysis also examined sales of electric and hybrid vehicles and found that hybrids tend to sell much faster than their electric counterparts. In March 2024, sales of fresh hybrids took an average of 49.5 days and electric vehicles – 70.6 days. This brings us back to the price and value arguments, with hybrids being significantly cheaper than EVs, although charging and range issues likely play a role as well.
