Apple reportedly plans to enhance fresh features coming to iPhone software later this year with competitor artificial intelligence systems.
The Cupertino, California-based tech giant met with both Google and OpenAI they license their artificial intelligence systems to support these features, people familiar with the discussions told Bloomberg News. Apple is reportedly in “busy negotiations” to license the Google Gemini system, although it has considered using the OpenAI model.
If Apple does strike a deal with Mountain View, California-based Google, it will build on their previous search partnership; Google paid Apple billions of dollars a year to set the search engine as the default option in Safari. Apple also got a 36% share of all search advertising revenue that Google generated through Safari.
The potential deal could boost Google’s credibility with billions of potential iPhone users. Gemini is already busy on Google Pixel 8 devices and Samsung Galaxy S24 series smartphones. The agreement would also give Google fresh impetus to tout or deflect attention from: round of controversy above historically incorrect images Gemini image generator produced last month.
Representatives for Google, Apple and OpenAI did not immediately respond to requests for comment.
On Monday morning, shares of Google’s parent company Alphabet were up nearly 7%, while Apple’s shares were up nearly 3%.
The still development of Apple’s artificial intelligence
While a possible deal would make AI available to Apple customers more quickly, it would represent a concession as Apple isn’t moving as quickly with its own technology.
The company is reportedly testing artificial intelligence features in its iOS 18 i software software used in internal operations, but these will focus on features available on devices rather than in the cloud. Apple is also testing its own large language model – codenamed Ajax – and a chatbot called Apple GPT; However, according to Bloomberg, this technology is not as good as competitors’ offerings.
What remains is the apple the largest buyer of companies dealing with artificial intelligence and machine learning, acquiring almost twice as much as Meta and Microsoft. Recently this bought the Canadian startup DarwinAIwhich focuses on the technology of creating AI systems smaller and faster.
Apple CEO Tim Cook promised “break fresh ground” on generative artificial intelligence and used the company’s annual shareholder meeting to showcase fresh features that are believed to be unveiled at the annual Worldwide Developers Conference in June.
