Former FC Barcelona and Spanish national team star Gerald Piquet has challenged Madrid’s lesser-known business by expanding his portfolio of entrepreneurs beyond the sports world.
Though his name is synonymous with football, Pique quietly builds key companies operating between the Spanish capital and Barcelona, leveraging Madrid’s growing appeal as a hub of investment and innovation.
For many years, Barcelona has been a destination for entrepreneurs who have been focusing on Spain. Previously it was a one-stop shop for business ambitions. This is a hub that brings together dreamers and investors from all over the world. However, Madrid recently reclaimed its crown from Barcelona as a favourable place for a new venture. The shift was driven in part by negative propaganda separatist politics. Madrid is currently gaining a wave of famous figures, including entrepreneurs, investors, celebrities, and even athletes like Piquet who view the capital as a fertile position of ambition.
Gerard Pique shifts business focus to Madrid
Pique, a native and icon in Barcelona, has not moved away from this trend. Since retiring from professional football, he has diversified his business and explored entrepreneurship in areas far from the pitch. His most visible projects include the acquisition of the King’s League, a global football entertainment phenomenon, and the club that led to Spain’s second division. Through his company, Cosmos, he tried to reinvent the Davis Cup, but the improved form failed to beat the fans. Another foray into video games likewise did not meet his expectations.
However, Piqué’s business insights tend to improve with less publicized efforts. Together with his father, he manages a real estate portfolio focused on luxury properties. More cautiously, he developed a prosperous business operating between Madrid and Barcelona.
What is Gerald Pique’s business in Madrid?
As Vanitatis revealed, the venture is a network of coworking offices. Unlike his flashy projects, Piquet keeps this to himself, giving critics the opportunity to steadily and beneficially grow without stabbing the oars. The business boasts eight properties (3 in Madrid and five in Barcelona) in major regions where all real estate commands high prices. These locations are valuable and combined with the growing demand for flexible workspaces that have driven the venture’s success.
Once upon a time, Piquet attracted media attention when he clashed with his rivals or engaged in political debates. But now, his move towards entrepreneurship shows that he has a quiet victory knack. Away from the media frenzy, he builds a coworking empire that strengthens his wealth and legacy, proving that his business instincts are as sharp as his defensive skills once upon a time.
