Eroski’s 3 million euro “Autostore” uses robots like this to speed up logistics. Credit: Vanitjan
Some supermarkets have cut corners to survive 2025, but Eroski is doing the opposite completely. Basque retailers are working on a significant 100 million euro investment in digital tools, automation systems and AI models, all aimed at streamlining operations and challenging the growing advantage of LIDL. It contains more than a robot algorithm. Spanish supermarkets are redefineing how they work from warehouse to check-out.
Warehouse robot
In June 2024, Eroski’s 3 million euro investment was one of the boldest moves ever. Rather than hiring more staff in the warehouse, as Mercadona does, Autostore Summer peak. Basque retailers deployed an automated robotics grid to handle product orders more efficiently and reduce overall overhead.
The goal was to promote logistics while reducing long-term costs. The move to fit their broader shift is the shift towards digitization and automation. CEO Rosa Carbel called it a “Shared success improving both the shopping experience and the sustainable future.” And that’s just the beginning.
Reduce costs without cutting corners
Unlike its rivals who cut staff to survive inflation and wage pressures, Eroski doubles internal efficiency by reducing indirect costs, improving store operations and optimizing services without compromising them.
These ongoing initiatives will help ease the blow of rising costs, especially when it comes to wages. The goal is to stay competitive while avoiding drastic cuts that impact the customer experience. And lidl Market share lead, Eroski is aware That efficiency alone is not enough.
A 100 million euro technology leap
In 2025, Eroski plans to invest a total of 100 million euros of technology aimed at strengthening all aspects of its operations. From smarter pricing to personalized offers, retailers are competing with banks for those tools and transforming the way they compete.
And its focus is not just inside. Eroski hopes customers will feel the difference with faster service, better deals and more personalized tailored shopping. It is a purposeful technology that boosts performance and increases customer satisfaction.
Eroski’s 100 million euro investment is more than just a digital upgrade. It is a statement of intent. In a market dominated by Lidl’s efficiency and scale, Eroski bets on smart innovation in automation and a customer-centric approach to staying competitive and offering new shopping experiences to its customers.
