This is the best buy plans to utilize generative artificial intelligence– A powered virtual assistant that provides customers with a “self-service option,” the company said earlier this week. The novel tool will be available when customers shop on the company’s website and app or call its customer service hotline. Best Buy is working with Google and Accenture on the technology venture and plans to roll it out this summer.
The AI-powered software is designed to troubleshoot product issues, adjust orders and delivery schedules, and manage software subscriptions. “The AI tool will really narrow down a customer’s specific needs,” a company spokesperson told Quartz. If a customer wants to configure their laptop or reschedule the delivery of a washer and dryer, artificial intelligence will be able to do so, the spokesman added.
In comparison, since some customers prefer to talk to an agent over the phone, the company also plans to launch a novel suite of artificial intelligence-based tools to assist employees during calls. They will transcribe calls and provide feedback to determine whether the customer’s problem has been resolved. They will be used to monitor whether certain products are defective and require replacement.
In response to reports that A a enormous portion of Geek Squad employees were firedthe company stated that customer service agents are not members of the Geek Squad. “These are two different things,” the spokesman said. “The specific agents affected were home theater equipment installation agents.”
In February, Best Buy CEO Corie Barry had this to say about the company will close stores and lay off employees as it aimed to better position its employees in the face of constant changes in consumer spending. As part of the restructuring initiative, the company announced that it would also allocate funds to artificial intelligence.
Whether or not the company plans to replace Geek Squad with artificial intelligence, it said, “there will never be a world where artificial intelligence can go into someone’s home and install hardware.”