Apple is taking its share of the AI ​​pie – here’s how

Microsoft can’t stop talking about it. Google won’t fail to mention it either. The meta goes into overdrive talking about this. Even Amazon is dropping it wherever they can. However, Apple curiously avoids this. Or this is what the company has reasonably been doing so far. But everything may change soon.“It” is artificial intelligence, and last year the hottest buzzword in tech was conspicuously absent from all things Apple — at least when it came to talking about it. It’s not that Apple is averse to artificial intelligence. In fact, it has been secretly adding the magic of artificial intelligence to its gadgets for years, making them some of the coolest tech toys on the market.

Still, Apple avoids the term “artificial intelligence” and prefers “machine learning,” or artificial intelligence, but with a fancier name. However, everything is set to change on June 10, 2024 – the day of the start of Apple’s annual developer conference.

On the cards
Sometimes perception matters and Apple seems to be falling behind in the AI ​​race. Google and Microsoft are already there playing chess with fancy AI chatbots, while Apple is still toying with Siri. But forget about creating your own chatty AI companion, Apple is reportedly preparing a number of fresh AI-powered features that will make your iPhone’s life easier. Whispers suggest that Apple may even partner with the biggest players in AI – Google, OpenAI or Baidu. The highlight of WWDC is iOS overall, the software update that powers billions of iPhones around the world. Rumor has it that Apple will heavily integrate AI into Messages, make Siri smarter than ever (though don’t hold back on that), update its iWork suite of apps with AI, and more.

The upcoming iOS 18 update is being called the biggest iPhone makeover ever, and artificial intelligence could be at the heart of it all. However, don’t be surprised if Apple still doesn’t say these two magic words as often as Google, Microsoft and Meta do.