Adobe said this week that it is in talks with OpenAI and other artificial intelligence companies such as Runway and Pika Labs to create AI video generation tools for Adobe Premiere Pro users.
Adobe’s move means it probably doesn’t want to compete Sora from OpenAI in the near future. The long list of AI tools and features announced by Adobe last month included: What was particularly missing was a video generation and editing tool that could compete with Sora. On Monday, during a discussion about its partnership with OpenAI, the company confirmed that Is is working on its own video generation feature, but the details are still unclear.
However, one thing is certain: the Adobe tool is there trained in paid video content from artists and photographers, while OpenAI is celebrated for doesn’t pay authors of the online content it uses to train artificial intelligence models.
OpenAI Chief Technology Officer Mira Murati told The Wall Street Journal in a vague statement in March that the company was using free content from the Internet and licensed content from Shutterstock to train Sora. She said she “doesn’t know” whether OpenAI uses videos from Facebook, YouTube or Instagram as training data. Sora will debut later this year.
Adobe is making significant moves in the AI space an attempt to alleviate investor concerns about how its products will compete with competitors from artificial intelligence tools. Business announced several modern AI tools and cooperation with Microsoft in March at a conference in Las Vegas.
Adobe shares are down 20% year to date, though they rose a subtle 1% to $476 a share on news of the OpenAI partnership.
More Quartz reads on Adobe
Artificial intelligence companies are running out of data to train chatbots, so Adobe keeps paying for it
Adobe is working on an AI video tool and trying to get customers to actually apply its AI
Adobe has a lot of modern AI tools and is working with Microsoft
