Netflix co-CEO Ted Sarandos recently gave an extensive interview to The Modern York Times, discussing a wide range of topics, including the potential impact of artificial intelligence (AI) on the entertainment industry and even the recent box office successes of “Barbie” and “Oppenheimer” , which he believes would be equally successful on Netflix.
Sarandos sought to tranquil fears that AI will replace human writers, stating: “I don’t believe that an AI-powered program will write a better script than a great writer, or replace a great performance, or that we’ll win, I can’t tell the difference.”
The executive compared the integration of artificial intelligence in the imaginative process with previous technological advances, arguing that these developments have ultimately led to growth and increased employment opportunities in the industry. “Artificial intelligence won’t take your job,” Sarandos said. “A person who uses AI well may take your job.”
Sarandos’ comments come as Hollywood grapples with concerns about job security and the role of artificial intelligence in the entertainment industry. Last year, writers, actors and others involved in production went on strike, seeking protection from the utilize of artificial intelligence out of fear that the technology could replace them. Eventually, the industry came to an agreement.
Despite the challenges, Sarandos remains sanguine about the future of Netflix and the role of human creators in the age of artificial intelligence. He believes that various forms of entertainment are “true art forms” and that the company’s focus on audience reception will continue to ensure its success.
Sarandos sought to tranquil fears that AI will replace human writers, stating: “I don’t believe that an AI-powered program will write a better script than a great writer, or replace a great performance, or that we’ll win, I can’t tell the difference.”
The executive compared the integration of artificial intelligence in the imaginative process with previous technological advances, arguing that these developments have ultimately led to growth and increased employment opportunities in the industry. “Artificial intelligence won’t take your job,” Sarandos said. “A person who uses AI well may take your job.”
Sarandos’ comments come as Hollywood grapples with concerns about job security and the role of artificial intelligence in the entertainment industry. Last year, writers, actors and others involved in production went on strike, seeking protection from the utilize of artificial intelligence out of fear that the technology could replace them. Eventually, the industry came to an agreement.
Despite the challenges, Sarandos remains sanguine about the future of Netflix and the role of human creators in the age of artificial intelligence. He believes that various forms of entertainment are “true art forms” and that the company’s focus on audience reception will continue to ensure its success.