There is an ongoing dialogue on the impact of artificial intelligence (AI) on the labor market. While some see AI as a potential threat, others argue that proficiency in its apply could be a differentiator that provides job opportunities. Sam Altman and pioneering AI companies ushered in the era of generative AI, which is also having a significant impact on the PR and communications industries. At the India Communication Summit 2024 (ICS 2024), Rohit Bansal, Group Head, Corporate Communications at Reliance Industries, delivered a thought-provoking keynote in which he described the symbiotic relationship between AI and reputation.
Drawing inspiration from the groundbreaking work of economist and Nobel Prize winner Daniel Kahneman, Bansal highlighted the potential of artificial intelligence to enhance human cognition and decision-making processes.
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Reflecting on Kahneman’s insights into behavioral science, Bansal noted: “In his work on heuristics, Kahneman showed us that we generally make certain errors in our thinking over and over again.”
Adopting the concept of ‘AI for everyone’, Bansal emphasized the role of AI in eliminating cognitive biases and overcoming challenges that defy customary human cognition.
Central to Bansal’s discourse was the role of artificial intelligence in driving the flood of information permeating up-to-date society. With tons of data at their fingertips, people often struggle to extract relevant insights and lead productive lives. Bansal advocated a symbiotic relationship between man and machine, where artificial intelligence serves as a complementary tool to enhance human capabilities and address intricate challenges.Additionally, Bansal highlighted the crucial role of artificial intelligence in shaping the reputation of companies, communities and countries. Illustrating this point with the example of India’s linguistic diversity, Bansal emphasized the importance of Linguistic Linguistic Models (LLM) in ensuring diverse perspectives are heard and valued. He gave the example of France’s apply of continuing education in initiatives that bridge communication gaps between English and non-English speakers. Concluding his speech, Bansal issued a compelling call to action to the reputation scientists present at the conference. Appreciating India’s emerging technology landscape, Bansal urged professionals to devote some of their time and resources to supporting AI-based startups in the country.
