Announcing the price hike, Balbir Singh Dhillon, Director, Audi India said, “Rising input costs compel us to raise prices by up to 2% from June 1, 2024. The price revision is aimed at ensuring sustainable growth for Audi India and our dealer partners. As always, we strive to ensure that the impact of rising costs on our customers is as tiny as possible.”
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Audi The current product portfolio in India includes AudiA4Audi A6, Audi A8 L, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7Audi Q8, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi Q8 50 e-tron, Audi Q8 55 e-tron, Audi Q8 Sportback 50 e-tron, Audi Q8 Sportback 55 e-tron, Audi e-tron GT and Audi RS e-tron GT.
The company recently reported powerful growth of 33% in FY24, selling 7,027 luxury cars. Audi has expressed confidence that luxury car sales in India will cross the milestone of 50,000 units per annum this calendar year. While the company recorded an impressive 33 percent growth in novel car sales, its Audi Approved Plus used car division also saw a 50 percent growth in the last financial year. In the period from January to March 2024, Audi Approved Plus also achieved a significant raise of 25 percent.
Last year, Audi introduced three novel cars – Q3 Sportback, Q8 e-tron and Q8 Sportback e-tron. Along with this, the company has also introduced circumscribed editions of Q5, Q8 and S5. Demand for the A4 and A6 models remained stable, while the SUV segment grew by 174% compared to the previous year. The electric and performance segment also grew by 40 percent last year.