Hafele, a global leader in interior solutions with an international heritage of over 100 years, has appointed Sachin Tendulkar as the brand ambassador of its Indian subsidiary.
As brand ambassador, Mr. Tendulkar will work closely with Hafele to “reinforce the brand’s purpose while maximizing the value of the space,” the company said.
Frank Schloeder, managing director of Hafele South Asia, said: “We believe so [Mr. Tendulkar] he is a perfect fit for our brand, especially considering his passion for cooking and preparing delicacies in his kitchen.”
“Who better than him to bring our contemporary interior solutions to the fore and highlight their effective functionality, cutting-edge technology and enhanced aesthetics,” he added.
“With Sachin on board, we are eager to embark on this journey of inspiration and innovation, revolutionizing the way people perceive and maximize the value of their space,” he further said.
“We embarked on this journey because we felt there was great value for alignment between our teams,” Mr. Tendulkar said in a statement.
“I am passionate about food and cooking, and good cooking is what brings delicious joys to every family. Teenage Indians who want to be the best in everything they do are looking for inventive and cutting-edge solutions,” he added.
