Google announced a number of initiatives to support the democratic process and secure its platforms against abuse in the coming period General elections in India. As millions of eligible voters head to the polls, the tech giant said it recognizes its responsibility to provide users with trusted information and counter the spread of disinformation, including AI-generated content.
Basic access to voting information in the search engine and YouTube
Google mentioned that its main goal is to provide basic access to credible information from trusted sources. The company has also established cooperation with Election Commission of India to present key information, such as registration and voting, in English and Hindi on Google Search and YouTube.
Additionally, during the election season, YouTube’s recommendation system will prioritize trusted content. Additionally, trusted content will be evident on the YouTube homepage along with a “Next” panel so users can easily access election-related details.
YouTube will also highlight content from trusted sources at key moments through breaking news and breaking news, as well as a news watch page.
Furthermore, the tech giant has also created information panels highlighting funding sources from publishers receiving public or government funding and information panels providing thematic context for topics susceptible to disinformation.
Protecting disinformation
To protect the integrity of the electoral process and protect its products and services from abuse, Google has strengthened its existing policies to ensure the security of its products and platforms while mitigating misinformation. Additionally, the policy applies to all users, regardless of content type.
The company has employed human reviewers and artificial intelligence models to identify and remove content that violates these policies. Google’s AI capabilities enhance Google’s anti-fraud efforts by enabling faster responses to emerging threats.
Advertising during election campaigns
To maintain the transparency of election advertising, the company requires advertisers to undergo identity verification and submit the necessary certificates to the Electoral Commission. Election ads must also include information indicating the identity and location of the advertiser. Google maintains a search hub for all election ads, providing insight into advertisers and their spending.
Limiting content generated by artificial intelligence
Google has also taken some steps to assist identify AI-generated content with modern tools and policies. The company has introduced disclosure requirements for election ads containing synthetic content and will soon require creators on YouTube to label realistically altered or synthetic content. The modern advertising rules prohibit the operate of manipulated media to mislead people, such as deepfakes or fabricated content.
Google has also placed limits on Gemini on the types of election-related queries it will respond to and has prioritized providing high-quality information. Additional features such as the “About This Image” tool in search and digital watermarks for AI-generated images are intended to provide users with context and assess credibility.
Additionally, Google has joined the C2PA coalition, a cross-industry effort to provide transparency and context to AI-generated content. The company confirmed the implementation of technology to counteract harmful content generated by artificial intelligence aimed at deceiving voters during the 2024 elections.
Basic access to voting information in the search engine and YouTube
Google mentioned that its main goal is to provide basic access to credible information from trusted sources. The company has also established cooperation with Election Commission of India to present key information, such as registration and voting, in English and Hindi on Google Search and YouTube.
Additionally, during the election season, YouTube’s recommendation system will prioritize trusted content. Additionally, trusted content will be evident on the YouTube homepage along with a “Next” panel so users can easily access election-related details.
YouTube will also highlight content from trusted sources at key moments through breaking news and breaking news, as well as a news watch page.
Furthermore, the tech giant has also created information panels highlighting funding sources from publishers receiving public or government funding and information panels providing thematic context for topics susceptible to disinformation.
Protecting disinformation
To protect the integrity of the electoral process and protect its products and services from abuse, Google has strengthened its existing policies to ensure the security of its products and platforms while mitigating misinformation. Additionally, the policy applies to all users, regardless of content type.
The company has employed human reviewers and artificial intelligence models to identify and remove content that violates these policies. Google’s AI capabilities enhance Google’s anti-fraud efforts by enabling faster responses to emerging threats.
Advertising during election campaigns
To maintain the transparency of election advertising, the company requires advertisers to undergo identity verification and submit the necessary certificates to the Electoral Commission. Election ads must also include information indicating the identity and location of the advertiser. Google maintains a search hub for all election ads, providing insight into advertisers and their spending.
Limiting content generated by artificial intelligence
Google has also taken some steps to assist identify AI-generated content with modern tools and policies. The company has introduced disclosure requirements for election ads containing synthetic content and will soon require creators on YouTube to label realistically altered or synthetic content. The modern advertising rules prohibit the operate of manipulated media to mislead people, such as deepfakes or fabricated content.
Google has also placed limits on Gemini on the types of election-related queries it will respond to and has prioritized providing high-quality information. Additional features such as the “About This Image” tool in search and digital watermarks for AI-generated images are intended to provide users with context and assess credibility.
Additionally, Google has joined the C2PA coalition, a cross-industry effort to provide transparency and context to AI-generated content. The company confirmed the implementation of technology to counteract harmful content generated by artificial intelligence aimed at deceiving voters during the 2024 elections.
